Build with Eraina
Build a business. Explore what's next. Make room for life.
I'm Eraina Ferguson—a founder, product marketer, author, mother, and 9x TEDx curator. Welcome to where I share what I'm building, what I'm learning, and the life happening along the way.
Latest from Eraina
Stories, tutorials and notes.
DraftLifestyle · Article
Making Room for Joy While Building Something New
Notes on protecting the parts of life that matter while a new idea asks for everything.
Oct 1, 2026
DraftTech · Article
How I Use AI to Move an Idea Forward
A practical walkthrough of going from a rough idea to a first working version.
Sep 29, 2026
DraftBusiness · Article
Turning Your Expertise Into a Clear Offer
How to name what you know, who it helps, and what someone can actually buy from you.
Sep 28, 2026
DraftLifestyle · Photo story
Photo Story: A Weekend of Celebration
Placeholder for a photo story about the experiences that make a full life.
Sep 24, 2026
DraftTech · Video
Video: A Tour of the Tools I Build With
Placeholder for a short video walkthrough of everyday building tools.
Sep 22, 2026
DraftBusiness · Article
Money Mondays: Pricing the Work You Already Do
Placeholder for the first Money Mondays note on earning from your expertise.
Sep 21, 2026
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